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By The Drum Team, Editorial

September 21, 2011 | 1 min read

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

You have to credit the treatment given to this idea for ensuring that this works because it could have ended up looking like a piss-poor Jeremy Beadle stunt. Instead, thanks to skilfully editing and an excellent choice of music, it creates the feel-good note for which it aimed.

Agency: Saatchi & Saatchi

Creative Team: Steve Howell / Piers O'Kelly / Rick Dodds / Liam Scott

TV Producer: James Faupel

Film Prod Co: Smuggler

Director: Jamie Rafn

Producer: Ray Leakey / Drew Santarsiero

Dir of Photography: Brett Turnbull

Post-Prod House: The Mill

Editing House: Marshall Street Editors

Editor: John Mayes

Audio House: Grand Central

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