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Google rolls out Google Wallet

Google Wallet has launched its long awaited digital wallet app, that allows people with a Near Field Communication (NFC) equipped smartphone (currently only the Sprint Nexus S 4G) to pay for goods and services.

The secure application stores credit card information so that transaction data can be transmitted to an equipped terminal over short distances.

Initially Citi and Mastercard will be supporting the service but consumers can also purchase goods after setting up a Google Prepaid card.

Rumours are currently swirling around Apple’s own plans for the technology with the launch of the iPhone 5 now imminent and expected to incorporate a NFC chip of its own.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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