British Airways to launch biggest ad campaign for a decade
British Airways is launching its biggest brand ad campaign in a decade at a cost of around £20m.
While the creative features British Airways' historic motto 'To Fly. To Serve', the airline has chosen a distinctly modern way in which to launch the new campaign. It will premiere its 90 second TV ad on its Facebook page at 11am tomorrow.
The ad will then run on TV - breaking on Channel 4 - supported by newspaper and online advertising.
It coincides with the airline committing to spend £5bn on improving its fleet and facilities over the next five years.
Frank van der Post, British Airways’ managing director, brands and customer experience, said: "This campaign has real substance. Not only are we investing in tangible improvements to the customer experience, earlier this year we launched an internal programme to engage with our staff. We’re working with our cabin crew, listening to their views and giving them tools, such as iPads, to enable them to deliver even better service.
"The technology teams are working to deliver more customer-friendly improvements to our website and apps. The airport team is developing more services for premium customers. The catering team is revamping the menus and the wines. All these changes are being delivered now and we have even more plans for the future."