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Papercut app updates storytelling for the tablet age

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By The Drum Team, Editorial

September 19, 2011 | 1 min read

A storytelling iPad app has become a surprise blockbuster on the app store after taking top slot in the stores book section.

Utswo, in partnership with publisher Shortfire Press, has interpreted three stories by Richard Beard, Nadifa Mohamed and Laura Dockrill for a multimedia reimagining dubbed ‘Papercut’.

For £3.99 users get the traditional storytelling experience direct from the authors via video clips and augmented by a mixture of interactive sound, animation and text which can be controlled simply by swiping the screen.

Speaking to the Telegraph Matt Mills, founder of Ustwo, said: “Papercut transforms simple prose into an interactive, multi-sensory reading experience. Written content is presented in short passages and relevant video, animation, image sequences and sound are triggered in relation to the narrative.

“It moves away from the text heavy, standard page turn functionality, the reader can simply and elegantly scroll through a truly interactive experience with seamless swipes.”

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