Duck and Cover unveils ‘We Want Your Face’ campaign with Uniform
Fashion brand Duck and Cover has created a marketing campaign with Uniform designed to expand the brand’s online presence.
The ‘We Want your Face’ campaign, which launches today and will run until early October, is a modelling competition, with boys getting the chance to become the face of Duck and Cover for 2012, and girls being offered the chance to be professionally styled and photographed, and then featured in a leading fashion magazine. There are also incentives on offer, such as £1000.
Hopeful participants can enter via the We Want Your Face website or by Facebook, uploading their winning profile picture and encouraging friends to vote them to the top of the leaderboard. The top 5 girls and boys will be invited to London, to attend an open casting, were a Duck and Cover panel will choose the winners.
The Duck and Cover marketing team said: “This campaign is an important step in our in our strategy to build the DAC brand online. We chose Uniform because of their experience in building brands and delivering integrated campaigns.”
The campaign sees a collaborative approach between Uniform and Duck and Cover’s incumbent creative agencies Oink, Queen ABeeC and Bray Leino.
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