Moda in Pelle enlists Fourninety for seasonal campaign
Shoes retailer Moda in Pelle is working with Fourninety on in-store designs for its autumn, winter and Christmas ranges.
Featuring giant gilt frames and inspired by the "style of pop stars such as Katy Perry", the agency's designs will feature on all point of sale, instore and window displays across Moda in Pelle's 31 stores. They will also be used by the retailer online.
Paul Sanderson, head of marketing at Moda in Pelle, said: “Getting instore design right is so important to us- it is the cornerstone of the Moda in Pelle brand; the quality, the value and the aspiration."
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