Expedia appoints Content & Motion to develop online community
Expedia Affiliate Network has appointed Content & Motion (C&M) as its social PR company, in order to develop its online community.
The brief covers market evaluation, communications strategy development, optimisation of social media platforms and online community development.
Roger Warner, C&M director, said: “We're really enjoying the challenge of helping Expedia deliver a better community experience through social media.
“We're focusing on the re-wiring and plumbing first and the more ambitious creative bits later on. We're making the right collaborative steps towards delivering a really progressive online communications platform in the short term.”