The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

woman&home creates new print brand extension

Author

By The Drum Team, Editorial

September 15, 2011 | 1 min read

woman&home, the monthly glossy magazine for women aged 40 plus, has announced that it is launching a new print brand extension, Feel Good You.

The extension following the success of the magazine’s Feel Good Food quarterly, and aims to build on brand strength in health and wellbeing.

woman&home Feel Good You is on sale from today until mid-November, priced £3.99. This will be the only issue for the rest of the year, with further editions to be published in 2012.

It will be promoted with advertisements in IPC Southbank’s portfolio of women’s glossies and home interest titles. Advertisers in the issue include Origins, Clarins and Beverly Hills Formula.

Kate Mowatt, publisher of Feel Good You and Feel Good Food, said: “It is an exciting time for woman&home. Our first print brand extension, Feel Good Food is well respected and established in its market, and now the woman&home team have succeeded yet again, producing a fantastic, relevant and timely product in Feel Good You.”

Trending

Industry insights

View all
Add your own content +