15 September 2011 - 11:40am | posted by | 0 comments

How effective brand development strategy changed the perception of Kingspan

How effective brand development strategy changed the perception of Kingspan How effective brand development strategy changed the perception of

This case study details the brand development strategy behind the launch of Kingspan's new company Benchmark. Kingspan wanted to expand by launching Benchmark, which would deliver inspirational architecture, but their previous brand image was high-quality 'sheds' - big, practical, high performance buildings. The new company had to have its own brand identity.

The delivery of the brand development strategy had to ensure the ideal positioning for the new company, and simultaneously transform the industry’s preconceptions about Kingspan.
This case study outlines the brand development strategy, delivered by IAS b2b Marketing, including details of the successful integrated communications campaign. The strategy ensured optimum results for Kingspan, including increased brand awareness and heightened SEO results.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...