15 September 2011 - 10:58am | posted by | 0 comments

How direct promotional strategy resulted in increased sales and awareness of TalkTalk Business

The Old Telecoms GiantThe Old Telecoms Giant

This case study outlines how the delivery of a direct promotional strategy took one virtually unknown brand, Opal, and created in its place a nationally recognised telecoms brand, TalkTalk Business.

This case study provides a detailed look into the background to the strategy, delivered by marketing communications agency IAS b2b Marketing, its implementation, and its results. It outlines the five key parts of the strategy and highlights how these elements fused to produce a highly effective strategy that resulted in higher sales figures and awareness.

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