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Drambuie appoints Sell! Sell! for international advertising account

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By The Drum Team, Editorial

September 15, 2011 | 2 min read

Drinks company Drambuie has appointed Sell! Sell! to handle its international advertising account, with a campaign already being created to roll-out next year.

Drambuie

The creative agency won the brief following Drambuie running an extensive process to find a new global ad agency for the brand, culminating in a three agency pitch.

Sell! Sell! will now be responsible for leading the strategic communications development and creative execution for Drambuie in all of their key markets worldwide.

Andy Palmer Sell! Sell! managing director, said: “We couldn’t be more delighted with this appointment. Drambuie is a terrific brand with huge potential. It’s a perfect fit for us as we’ll be forming a long term partnership with a great bunch of people who have ambitious plans and really value creativity.”

Tim Dewey, global marketing director at Drambuie, said: “We weren’t just looking for an agency that could deliver a great ad; we wanted an agency that could deliver a communications ‘big idea’ that could help us reach the ambitious growth targets we’ve set for Drambuie over the next 3-5 years.

“The team at Sell! Sell! have done exactly that and have been refreshing to work with throughout the process. We are looking forward to working with them closely over a number of years.”

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