15 September 2011 - 9:15am | posted by | 0 comments

Devilfish brands BBC's 'Life and Fate' adaptation

Branding by devilfishBranding by devilfish

Creative agency devilfish has designed the branding for Radio 4's new dramatisation of Vasily Grossman’s 'Life and Fate', starring Kenneth Branagh and David Tennant.

Devilfish collaborated with artist Ben Newman at Pocko to create the imagery and animation to promote the series. It is the agency's first work for the BBC since being signed to its design roster in March.

As the drama is set during the Battle of Stalingrad, the branding takes inspiration from old USSR propaganda posters and uses a limited colour palette of red, black and off-white.

The agency was initially asked to come up with a piece of artwork for the series, to be used on a variety of media including posters and banners. The brief was then expanded to include an animation, which tells the story of the infamous arrest of the original novel, which was to be banned for 300 years.

Creative director Richard Holman said: "Life and Fate is a complicated story, so we wanted to communicate its essence and evoke the feel of the adaptation with as much clarity as possible, as well as encapsulate the tone and backdrop of the story."

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