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centre:mk appoints TCS Media for media planning and buying account

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By The Drum Team, Editorial

September 15, 2011 | 1 min read

TCS Media has been appointed to manage the centre:mk’s £500,000 media planning and buying account.

TCS Media will have the task of driving footfall in to the shopping complex over the crucial Christmas trading period.

The campaign will involve a mix of broadcast, online and print media and represents a major shift in strategic direction.

David Price, associate director at TCS, said: “This is a real challenge and one that we are relishing. The UK retail scene is in the maelstrom of economic uncertainty and shoppers are the life-blood of the industry. In the centre:mk we have a great product, an icon of the local area. Our job is to ensure that its appeal is as strong as the day it was launched.”

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