Topman apologises for ‘offensive’ T-shirts following Twitter backlash

Topman has pulled two T-shirts from sale after a backlash on Twitter, with people suggesting that the slogans are sexist and offensive.

Offending T-shirt

The first T-shirt says 'Nice new girlfriend - what breed is she?', while the second says: 'I'm so sorry but...' followed by a checklist of options: You provoked me; I was drunk; I was having a bad day; I hate you; I didn't mean it; I couldn't help it.

There were suggestions that the second T-shirt promoted domestic violence and rape – although those who claim the uproar is ‘PC gone mad’ have suggested that the T-shirt could just as easily be talking about eating the last cookie.

Topman posted on Facebook: “We have received some negative feedback regarding two of our printed T-shirts. Whilst we would like to stress that these T-shirts were meant to be light-hearted and carried no serious meaning we have made the decision to remove these from store and online as soon as possible. We would like to apologise to those who may have been offended by these designs.”

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff