Topman apologises for ‘offensive’ T-shirts following Twitter backlash

Topman has pulled two T-shirts from sale after a backlash on Twitter, with people suggesting that the slogans are sexist and offensive.

Offending T-shirt

The first T-shirt says 'Nice new girlfriend - what breed is she?', while the second says: 'I'm so sorry but...' followed by a checklist of options: You provoked me; I was drunk; I was having a bad day; I hate you; I didn't mean it; I couldn't help it.

There were suggestions that the second T-shirt promoted domestic violence and rape – although those who claim the uproar is ‘PC gone mad’ have suggested that the T-shirt could just as easily be talking about eating the last cookie.

Topman posted on Facebook: “We have received some negative feedback regarding two of our printed T-shirts. Whilst we would like to stress that these T-shirts were meant to be light-hearted and carried no serious meaning we have made the decision to remove these from store and online as soon as possible. We would like to apologise to those who may have been offended by these designs.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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