Tate

Tate and National Galleries of Scotland game developed

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By The Drum Team, Editorial

September 14, 2011 | 1 min read

An online game has been created for the Tate and the National Galleries of Scotland, by Thought Den.

The Bristol digital creative agency has developed ‘Artist Room: The Game’ with the aim of allowing the museums to engage with a younger audience and offer insights in exhibition making.

Ben Templeton, creative director at Thought Den, said: "It's an everyday, playful way of engaging with an audience outside of the more formal environment of a gallery.

"It was incredibly flattering to be approached directly by the Tate for what was obviously an important project for them. We pulled out all the stops. The team here has developed a philosophy of 'playful learning' which combines the sparkle of new technology with a thoughtful, well-informed core understanding of the learning content our clients want to convey," added Templeton.

An app has also been created by the agency based on the game.

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