14 September 2011 - 10:53am | posted by | 1 comment

Sportsdirect.com set for largest mail order investment with new catalogue roll out

Sportsdirect catalogueSportsdirect catalogue

Sportsdirect.com has made its largest mail order investment to launch its new catalogue, which also features interviews with Wayne Rooney, Paula Radcliffe and John McEnroe.

Two million copies of the 724 page catalogue will be produced, featuring over 5,800 products, and specialist sections for a range of sports, including football, rugby, golf, outdoor, fitness and biking.
 
Vincent Smith, head of marketing at Sportsdirect.com, commented: “As a key focus of our marketing strategy, it is essential that our latest edition contains true added value in product proposition, editorial content and consumer offers.

Our objectives through work carried out with Haymarket Network and internal teams have been realized in exceptional fashion.”
 
Simon Kanter, editorial director for customer publishing agency Haymarket Network, added: “From our point of view the new catalogue is really ground-breaking and demonstrates the value that editorial content can bring to a showcase for products. Sportsdirect.com is delivering its customers a genuinely useful guide that they will want to spend time browsing through and reading.”

The catalogue will be available in stores and online from tomorrow 15 September for 50p. 
 

Comments

Anonymous (not verified)
14 Sep 2011 - 14:17
Anonymous's picture

you have to pay for a catalogue. god bless sportsdirect.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...