Research offers five stats around online fashion retail
Research commissioned by GSI Commerce with over 2,000 fashion shoppers has found that online shopping is beginning to set the parameters of how fashion consumers shop, and that high street retailers have slow to react to the expectations of online consumers.
Online fashion retail stats
Below are five stats uncovered by the research:
• Almost half (45%) of consumers prefer shopping for clothes and accessories online (only 38% of consumers claimed to prefer shopping for clothes and accessories online in 2010)
• 64% consult a fashion retailer’s website before purchase. A stat that steadily increases year on year (59% of consumers claimed to research online before buying clothes in 2010)
• 86% of consumers expect all customer service channels to be aware of complaints made on other channels
• 43 per cent said that they would like to determine delivery time and location where items were not on shelves
• A further 42 per cent of shoppers said they would like to see more transactional online kiosks (as pioneered by John Lewis), which replicate online inventory and allow a consumer to determine delivery schedules.