14 September 2011 - 11:44am | posted by | 0 comments

Mission Foods' new identity and pack design created by Embrace

Mission packagingMission packaging

Mission Foods is accompanying the launch of its new range of Mexican products with a new identity and pack design created by Embrace.

The identity and packaging of the new range aims to reflect a fresh approach to Mexican food, and avoids stereotypes associated with Mexican food, such as images of deserts and cactus plants.

Ian Job, marketing director at Mission Foods, said: “The Mexican food section of the supermarket is normally a bright area with lots of vibrant colours and as such, we wanted to ensure the range stood out on the shelf and caught the attention of consumers. I am delighted with the work that Embrace has done and think our new range certainly represents the fresher tastes of Mexico and is visually enticing.”

Greg Vallance, co founder of Embrace Brands, said: “It is always both exciting and challenging to work with a brand that is aiming to challenge the status quo in a sector, and our work with Mission Foods is no exception.

“However I am confident that the identity we have created for them not only reflects the fresh approach they are encouraging consumers to take when going Mexican but will also give Mission a strong identity in the market moving forwards.”

Don't miss out... Get your Design news by email

See all specialist newsletters

73 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...