News
Marketing can change the world

Microsoft showcases Windows 8 operating system

Microsoft has showcased the next generation of its ubiquitous Windows operating system, which has been designed with the new breed of tablet computers in mind.

This see’s the software customised to function in both traditional desktop and a tablet version, the latter of which features chunky graphics better suited to touchscreen navigation.

Another key upgrade from Windows 7, which isn’t well suited to tablet use, will be the adoption of low power ARM chips which are used in the manufacture of most smartphones and tablets.

Windows 8 is scheduled for release in 2012 as Microsoft’s answer Apple’s IOS and Google’s Android platforms.

Separately Microsoft also announced the launch of its own online marketplace, Windows Store, from which downloadable apps can be purchased.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff