MEC wins three-year contract with Dubai International Film Festival
The Dubai International Film Festival has appointed MEC as its media buying agency.
The event, which will be held between 7 – 14 Dec, will see the agency take on the three-year contract from incumbent OMD which also pitched alongside Mediavest and MediaCarat.
Mahsa Motamedi, DIFF director of marketing and sponsorship, said: “Media buying plays an important role in driving the Festival’s industry and community engagement, and MEC’s approach provided an exciting blend of both cutting-edge technology as well as its active engagement in all the spaces we want to be present in.”
Mohan Nambiar, chief executive officer, MEC MENA, said: "DIFF is an iconic event in the region and we are delighted at being chosen to handle its media business. Cinema is about creativity and passion, and we have demonstrated our strengths in these areas consistently over the years. We strive to be a valued and valuable business partner to all our clients and hope our partnership with DIFF will pave the way for exceptional success in its next editions.”
Leo Burnett will continue as the Festival’s marketing and advertising agency, executing all DIFF creative and digital, while ASDA’A Burson-Marsteller will continue as the PR agency for the Festival.
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