Kellogg's teams with Nails Inc for its brand nail polish promotion

Kellogg’s is to team up with Nails Inc for the launch of its own brand of nail polish through an on-pack promotion.

Shoppers will be given the chance to win one of 100 exclusive nail polishes each day for 12 weeks, running from September through to December, and promoted through a campaign created by Irish Manchester.

Pack of Special K bought at Asda will feature a special pink design and pink nail polish for the supermarket’s ‘Tickled Pink’ charity promotion.

The campaign will run across 10 million packs of Special K, offering consumers the chance to win a limited edition red polish each day, while all promotional packs will contain a voucher, worth up to £5 towards a Nails Inc. manicure.

Sam Blunt, consumer promotions and digital controller at Kellogg’s, said: “Following the enormous success of our designer dress and handbag promotion in the spring, we have further capitalised on our customers’ desire to look good and feel good by partnering with Nails Inc. We have worked closely with Nails Inc to create a bespoke branded bottle, and are offering guaranteed discounts off Nails Inc manicures for every customer. This campaign further cements Special K’s positioning as a holistic lifestyle partner for women.”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff