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Octopi rebrands Clinical Commissioning Group

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By The Drum Team, Editorial

September 12, 2011 | 2 min read

A clinical commissioning group in the Midlands has undergone a rebrand to become more user-friendly for patients and practitioners.

The Redditch & Bromsgrove Consortium has worked with Cheltenham agency Octopi Design to create its new branding. It will now be known as the Redditch & Bromsgrove Clinical Commissioning Group.

Octopi's brief including designing the corporate identity and constructing a new website for the group at rbccg.org.uk.

The site is split between an information portal for the general public and an area where GPs and group members can share information.

Octopi director Dave Boon said: "Being asked to design everything from the logo right through to the website meant we were able to ensure the brand identity was introduced seamlessly throughout the project."

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