Marks and Spencer

Marks & Spencer to reveal £600 million store revamp plans

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By The Drum Team, Editorial

September 12, 2011 | 2 min read

Marks & Spencer will today announce plans to revamp its stores in order to boost its in-house brands and food.

It is reported that the £600 million plans, which will run for three years, will see "shops within shops" created for the brands with each getting its own labelling, shop fittings and lighting.

Chief executive Marc Bolland is said to want to turn the in-house brands into labels of their own right – as seen by the latest M&S advert exclusively for the Autograph range.

The food division revamp is expected to include the introduction of delicatessen counters in food departments and 100 new international brands to be exclusively sold in M&S.

The retailer's new store at the high profile Westfield shopping centre adjacent to the site of the 2012 Olympics, opening tomorrow, will include key elements of the new approach with other stores to start to incorporate the new layouts in the autumn.

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