The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Code Computerlove Facebook Twitter

Code launches F1 Facebook campaign for Sightsavers

Author

By The Drum Team, Editorial

September 12, 2011 | 2 min read

A series of exclusive photographs featuring the eyes of Formula 1 drivers Jenson Button, Michael Schumacher, Lewis Hamilton and Fernando Alonso are being raffled on Facebook as part of a charity fundraising drive.

Manchester digital agency Code Computerlove has created the Eyes on F1 Facebook campaign for international charity Sightsavers.

Facebook users are being invited to take part in a series of sweepstakes to win one of seven signed photos, worth more than £400 each, throughout the 2011 F1 season.

The images were shot by renowned Formula 1 photographer Andrew Horne, who captured the whites between the drivers' eyes just minutes before races.

Rob Jones from Code Computerlove said: “Social media is a fantastic channel for innovative fundraising campaigns like this which can be shared in social spaces and can now be transactional thanks to the introduction of f-commerce functionality. We have also worked with the gambling commission to ensure the sweepstake adheres to UK guidelines and procedures.

“Code and Sightsavers will be promoting the campaign through blogger outreach, social media seeding tactics, and PR.”

Code Computerlove Facebook Twitter

More from Code Computerlove

View all

Trending

Industry insights

View all
Add your own content +