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Coca-Cola

Coca-Cola introduces PlantBottle packaging

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By The Drum Team, Editorial

September 12, 2011 | 2 min read

Coca-Cola Great-Britain is today rolling out PlantBottle packaging, made partially from plants.

Bottles using the new packaging will be identified through a PlantBottle logo and on-pack messaging, with awareness driven via print ads and advertorials launching today across national and regional media.

To celebrate the launch, Coca-Cola has recruited eco-designer Wayne Hemingway to create a limited-edition umbrella, with fabric made entirely from 100% recycled plastic bottles. Each umbrella is made from only five plastic bottles. Umbrellas are available from Harvey Nichols nationwide from today, for a limited period only at an exclusive offer price of £10 with every purchase of a bottle of Coca-Cola, Diet Coke or Coke Zero from the PlantBottle range.

Wayne Hemingway said: “I was really excited to get behind this project, as I don’t believe in waste and I think we should all be thinking about how we can recycle the materials we all use everyday.

“By partnering with Coca-Cola, together we want to demonstrate what can happen if we put our plastic back into the recycling chain. We hope this limited edition umbrella will get people thinking and ultimately inspire them to play their vital role in recycling their bottles – so Coca-Cola‘s new PlantBottle packaging can be re-used again and again.”

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