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By The Drum Team, Editorial

September 9, 2011 | 1 min read

Skincare brand Witch is to promote its new anti-blemish range with a new TV campaign.

Created by Waggledance, with production by Fresh Films, the campaign will target 16-24 year old girls.

Tim Trapp, managing director of Waggledance, commented: “When there's redness or a few spots present, you don't want to plaster an oil-based make-up all over it,¬ but then you don't want to put your life on hold either.

“So this ad sympathises with that dilemma and gives them a 2-in-1 solution - a make-up that also soothes, cares and covers.”

A TV campaign for Rapid White, also owned by Lornamead UK, created by Waggledance, will roll out for a second time at the end of this month.

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