Author

By The Drum Team, Editorial

September 9, 2011 | 2 min read

J6 Films has produced a music video for dance outfit Trafik’s new track ‘Paid Up in Full'.

It was created following investment from Teesside’s Institute of Digital Innovation (IDI) and creative industry development agency Northern Film & Media.

Northern Film & Media’s funding enabled animator Alex Lambert to deliver the 3D animation side of the project, while director Toma Jablon created the 2D.

James Baxter, founder of Newcastle based J6 Films, said: “One of our directors, Toma Jablon, came up with an innovative concept for a music video for Trafik, who are signed to major dance label Global Underground. Jablon's original concept was based on a theory described by renowned Russian scientist Vladimir Vernadsky (1863 - 1945).

“In Vernadsky's theory, the noosphere is the third stage in the earth's development, after the geosphere and the biosphere. Vernadsky's noosphere emerges at the point where humankind, through the mastery of nuclear processes, begins to create resources through the transmutation of elements. Buckminster Fuller and his geodesic dome were also source of inspiration.

“Without going into too much scientific details, the music video represents this main idea. Nuclei are created by the formation of Tetrahedron which then brings to life a human form (head only) within it.”

Film

More from Film

View all