Alex Salmond Ag Barr Irn-Bru

Irn-Bru brand protected following European Commission's standing committee ruling

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By The Drum Team, Editorial

September 9, 2011 | 1 min read

Alex Salmond has expressed relief over a decision made by the European Commission's standing committee about the level of sunset yellow colouring that can be used in food and drinks, allowing Irn Bru to remain the same.

The committee originally wanted to reduce the permitted level from 50 milligrams per litre to 10 milligrams per litre. However, it was agreed to reduce the level to 20 milligrams per litre – the same amount that AG Barr uses in its Irn Bru.

Salmond said: "Thank goodness this problem has been Irn-ed out.

"It is a victory for our other national drink. I'm delighted that common sense has prevailed and that Europe's decision protects this iconic Scottish brand.

"I congratulate all involved in securing this positive outcome. Folk at home and abroad who love their Irn-Bru will be toasting this success with a glass of the stuff made from girders."

Alex Salmond Ag Barr Irn-Bru

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