Stella brought in the big guns for this ad, getting acclaimed film-maker Wim Wenders to direct. The execution fits snugly alongside the other ads in this campaign and matches them for style and tone; with the protagonist narrating an account of... Read more
Škoda is set to unveil a CRM campaign next week with ais London, which looks to use positive reviews from the industry in order to promote the car.
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Georgia-Pacific has relaunched its Communication Papers brand offering with a refreshed visual identity and packaging design courtesy of design agency Bulletproof.
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United States - 23/05/2013
Twitter has revealed its latest marketing tool Twitter Amplify which allows media companies to promote small video clips, for example sports highlights, which are accompanied by a brief video ad as a pre- or post-roll.
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International - 23/05/2013
Publicis agencies DigitasLBi and Razorfish have expanded the roles of Stephan Beringer to chief growth and strategy officer, and Anthony Lye to the role of global president of digital products and platforms.
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Toshiba UK has entered into an exclusive marketing partnership with the upcoming Warner Bros. ‘Man of Steel’ film.
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Today's round-up brings roles for designers, studio managers, account managers, digital experts and client services directors.
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Half (50 per cent) of those working in marketing departments in the UK admit to having shared confidential information on the company, research from information management company Iron Mountain has found.
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TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
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A series of print ads featuring Guy Moore of Leo Burnett, Simon Learman of Adam & Eve DDB,... Read more
Tullo Marshall Warren’s senior data planner Mark Lindridge has been appointed as the new head of marketing effectiveness at Publicis Chemistry.
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From today (Thursday 23 May), 4Music, heat, Kiss, Kerrang!, Box, Smash Hits and Magic can be viewed for free through a new simulcast service on 4Music.com and the respective channels websites.
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Yorkshire Bank and Clydesdale Bank is set to launch a new brand campaign with Karmarama, which looks to show the commitment the banks have to its communities and customers.
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London Live, the London Evening Standard’s TV account, has been awarded to McCann London.
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M&S Home has appointed brand communications agency Crave to give the brand a refresh.
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Otex Ear Drops has teamed with Aardman to produce the latest TV ad campaign, which uses radio interference as a metaphor for the problem of hearing impairment due to ear wax build-up.
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Ben Wood has been promoted to president of iProspect Global while global CMO Misty Locke has become president of iProspect Americas, following global CEO Rob Murray’s departure.
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International - 23/05/2013
Aviva has turned to Albion to assist with the launch of ‘General Accident’, Aviva’s insurance offering which provides customers 24/7 support over the phone with help and advice from the first quote up to 35 days from when the policy begins.
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