Ocean Outdoor has won the contract for ExCeL London for the period of the London Olympics 2012.
The location, not included in the original LOCOG auction, has now been made available to all Tier one and Tier two partners, as it is classed as a prime vicinity venue.
ExCeL will offer one advertiser the opportunity for a solus presence on key exterior sites around the entrance to the international exhibition and convention centre during the entire 12 week period of the Olympics and Paralympics
Tim Bleakley, chief executive of Ocean Outdoor, said: “This is a fantastic addition to London’s advertising portfolio during the 2012 Games and will offer one of the sponsors a superb opportunity to target the Olympics and Paralympics. Ocean is delighted to confirm the addition of ExCeL to its iconic landmark portfolio during this key period.”