9 September 2011 - 3:48pm | posted by | 0 comments

14% of e-retailers use ‘abandoned basket’ emails

RedEye research on emailsRedEye research on emails

Research from RedEye has found 14% of e-retailers have implemented ‘abandoned basket’ emails, compared to 7% last November.

However, 86% still do not use email to chase up on abandoned baskets on online shopping sites.

The Behavioural Email Benchmark Study found that 46% of e-retailers use some form of behavioural email.

The welcome email is the most commonly used email, implemented by 90% of gambling companies and 64% of e-retailers. However, 25% of e-retailers do not even offer pre-purchase registration, meaning a welcome email cannot be sent.

Matthew Kelleher, commercial director at RedEye, said: “Behavioural email has reached a turning point, finally in 2011 more companies are utilising it than aren’t. However, there are still a huge amount of missed opportunities for marketers, particularly when it comes to using abandoned basket email. A simple, automated abandoned basket trigger is easy to setup and can produce one of the best returns on investment – but 86% of companies are yet to start using it!”

Don't miss out... Get your Digital news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...