National Tyres and Autocare has launched a campaign to drive telephone enquiries and branch visits.
The campaign strategy, developed by Brilliant Media, saw it develop and implement a mobile-led campaign to launch seven new stores across the country, using geo-targeted technology, including Google’s hyperlocal feature, as well as PPC activity to drive customers to the new branches.
The geo-targeting technology would highlight the location of each of the branches and direct customers to them.
The service was launched across iPhone, Android and tablets, with unique phone numbers placed within to measure success.
Michael Bourne, group marketing director of National Tyres, explained: “We aim to substantially increase awareness of the national brand amongst an online audience that is increasingly moving away from traditional forms of media.”