Business

Federation of Small Business launches Small Change for Big Change in the High Street

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By The Drum Team, Editorial

September 8, 2011 | 1 min read

The Federation of Small Businesses (FSB) has launched a new poster campaign across Somerset and Wiltshire as part of its Keep Trade Local Week.

The FSB states that the high street is in crisis and that its campaign aims to encourage people to make more of local products and services and defend the choice and diversity that customers deserve.

"We are not asking people to spend more: we are asking people to consider where they spend and what they buy,” said Ian Dyer, Somerset and Wiltshire chairman, Federation of Small Businesses.

“By choosing to spend £10 a week with local traders, in independent high street shops, on local services or by buying locally sourced products you will be helping the money stay in the local economy, protecting local jobs and helping safeguard local consumer choice in your community."

The FSB will be supporting the campaign with presence at several events and through radio coverage.

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