Zaha Hadid Architects launches new identity and website with Greenspace
Zaha Hadid Architects has launched a new identity, bespoke typeface and website this week, created by Greenspace.
Greenspace was briefed to develop a new identity and website for the architectural practice to support the growing brand.
As part of the brand revamp, Greenspace and ZHA’s Patrik Schumacher worked closely to develop a bespoke typeface, called Zaha Hadid Sans.
Adrian Caddy, founder and CEO of Greenspace, said: “People around the globe are curious to know how Zaha, her partners and the company works. We set out to create a coherent brand and website for ZHA, one that would strengthen and reinforce the story of such a visionary practice.
“We interviewed 30 of their senior associates and designers and asked them what they thought about their company. This gave us a good basis on which we could base ideas and build our approach.”
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