WPP's Kantar Group acquires Global Market Insite
Marketing group WPP has announced that its marketing insight group Kantar has acquired the stock of Global Market Insite (GMI).
The acquisition of the technology provider to the market research industry, will see GMI aligned with Kantar’s online research division, Lightspeed Research.
GMI currently employs 230 globally, with the acquisition growing Lightspeed Research’s reach to over four million online panellists across 38 countries.