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WPP Kantar Media Global

WPP's Kantar Group acquires Global Market Insite

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By The Drum Team, Editorial

September 7, 2011 | 1 min read

Marketing group WPP has announced that its marketing insight group Kantar has acquired the stock of Global Market Insite (GMI).

The acquisition of the technology provider to the market research industry, will see GMI aligned with Kantar’s online research division, Lightspeed Research.

GMI currently employs 230 globally, with the acquisition growing Lightspeed Research’s reach to over four million online panellists across 38 countries.

WPP Kantar Media Global

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