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Swiftcover

swiftcover.com launching site for mobile users

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By The Drum Team, Editorial

September 7, 2011 | 1 min read

Insurance provider swiftcover.com is launching a dedicated site for mobile users.

Visitors to the swiftcover website using supported devices will automatically be redirected to the mobile site, which is available to use now, although print advertising will announce the official consumer launch on 19 September.

Chris Noakes, business analyst at swiftcover.com, said: “With people ever dependant on their mobile devices, it seemed an obvious choice for swiftcover.com to develop an innovative and intuitive process for the customer to get a car insurance quote, as well as buy a policy while on the move.”

Swiftcover said that in the last seven days the mobile site has been converting 17% more people using mobile devices than the desktop version.

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