7 September 2011 - 1:48pm | posted by | 0 comments

Hong Kong Tourism Board uses dragon installations to promote London street festival

Hong Kong Tourism BoardHong Kong Tourism Board
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival

The Hong Kong Tourism Board is to launch an integrated advertising campaign to highlight the street festival Hong Kong: Live in London!

The promoting will include a number of initiatives including buses, Facebook, twitter, bloggers, SMS, mobile apps, print and radio advertising to promote the week-long festival.

Five dragon installations will also be set up from 12 – 18 September, each aiming to introduce visitors to aspects of Hong Kong.

The campaign will be also be supported by local retailers and restaurants who will provide special offers throughout the week.

Dawn Page, director – UK & Northern Europe, Hong Kong Tourism Board, said: “Hong Kong • Live in London! is the perfect platform to implement integrated marketing, to produce a seamless campaign creating maximum impact and to engage with consumers.” 
 

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...