7 September 2011 - 1:48pm | posted by | 0 comments

Hong Kong Tourism Board uses dragon installations to promote London street festival

Hong Kong Tourism BoardHong Kong Tourism Board
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival

The Hong Kong Tourism Board is to launch an integrated advertising campaign to highlight the street festival Hong Kong: Live in London!

The promoting will include a number of initiatives including buses, Facebook, twitter, bloggers, SMS, mobile apps, print and radio advertising to promote the week-long festival.

Five dragon installations will also be set up from 12 – 18 September, each aiming to introduce visitors to aspects of Hong Kong.

The campaign will be also be supported by local retailers and restaurants who will provide special offers throughout the week.

Dawn Page, director – UK & Northern Europe, Hong Kong Tourism Board, said: “Hong Kong • Live in London! is the perfect platform to implement integrated marketing, to produce a seamless campaign creating maximum impact and to engage with consumers.” 
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...