7 September 2011 - 1:48pm | posted by | 0 comments

Hong Kong Tourism Board uses dragon installations to promote London street festival

Hong Kong Tourism BoardHong Kong Tourism Board
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival
Hong Kong Tourism Board uses dragon installations to promote London street festival

The Hong Kong Tourism Board is to launch an integrated advertising campaign to highlight the street festival Hong Kong: Live in London!

The promoting will include a number of initiatives including buses, Facebook, twitter, bloggers, SMS, mobile apps, print and radio advertising to promote the week-long festival.

Five dragon installations will also be set up from 12 – 18 September, each aiming to introduce visitors to aspects of Hong Kong.

The campaign will be also be supported by local retailers and restaurants who will provide special offers throughout the week.

Dawn Page, director – UK & Northern Europe, Hong Kong Tourism Board, said: “Hong Kong • Live in London! is the perfect platform to implement integrated marketing, to produce a seamless campaign creating maximum impact and to engage with consumers.” 
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...