7 September 2011 - 4:25pm | posted by | 0 comments

The Guardian launches Android app

The Guardian launches appThe Guardian launches app

The Guardian has launched a free-to-download Android app as it extends its mobile product portfolio to drive online traffic.

The app features a range of content from the Guardian website, including news, sport, comment, reviews, videos, podcasts and picture galleries as well as video and audio content.

Georgina Henry, the head of guardian.co.uk, said: "In a year when the number of people accessing our journalism and content on mobile devices has soared, reflecting not only the different ways people are consuming news, but also the relentless news agenda, we're thrilled to be offering another key mobile product to our audiences.

"We've seen over half a million downloads of our re-launched iPhone app this year, and with over 150 million activated Android devices worldwide the potential audience for this product is huge."

The app was designed and developed by the company’s in-house team using the Guardian's content API and will be funded through advertising.

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest