7 September 2011 - 1:17pm | posted by | 0 comments

Brands should block .XXX domains or risk embarrassment

Brands should block .XXX domains or risk embarrassmentBrands should block .XXX domains or risk embarrassment

Intellectual Property lawyers are warning brands to block their trademarks from being registered for the new .XXX internet domains, which are open for applications from today, or risk the consequences.

As the .XXX domains are primarily intended for the adult industry, brand owners can block their trademarks from being registered for one of the addresses.

This is unique among domain names, and recognition of the damage brands may face if a malicious 'cybersquatter' registered their name on their behalf.

"Cybersquatters could register existing business names on the domain to mislead people searching for your brand," said Shipley IP's Ben Prangell.

Douglas Thomson, trademark attorney at Marks & Clerk, added: "Cybersquatting – whereby opportunists buy up branded domain names in the hope of re-selling them – is a problem across the net, but has the potential for uniquely embarrassing and damaging consequences in this case.

"The only sure way to protect their brands cheaply is by blocking them from the .XXX domain.  A block can be put on domain names as soon as the sunrise period opens on 7 September.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...