Rachel’s advertising campaign launches with HDMG
Organic dairy brand Rachel’s launched its first nationwide TV advert yesterday, encouraging viewers to ‘find their Rachel’s moment’.
The advert, created by HDMG, features a woman coming home from work, putting on a pair of slippers, and relaxing with Rachel’s yogurt and raspberries. It launched yesterday afternoon on ITV at 5.30pm.
The advert will be supported by a wider campaign about ‘Rachel’s Moments’, where each month, Rachel’s will partner with a different British personality - including TV presenter Emma Forbes, designer Jan Constantine, Handpicked Hotels head chef Lucy Hyder and Rachel Rowlands, founder of Rachel’s herself – who will share how they make the most of their own ‘me time’ moments through top tips and recipes.
These ‘Rachael’s Moments’ will be featured on the brand’s Facebook page.
As part of the campaign, consumer, trade and offline PR will be handled by Threepipe Communications, with the digital campaign created by Haygarth.
Content created with:
HDMG
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