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Red Lion reveals 'Eat Well and Do Good' branding

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By The Drum Team, Editorial

September 5, 2011 | 1 min read

Dragon Rouge has created a new visual identity and packaging for Red Lion Foods, inspired by the famous wartime poster Keep Calm and Carry On.

The visual style plays on Red Lion's links with the armed forces, with 100% of the food firm's post-tax profits going to charities and causes benefiting the forces and their families.

The new packaging will appear across 80 food lines in UK supermarkets. Dragon Rouge said the 'Eat Well and Do Good' line had been created with the intention of "linking the forces message, food quality and taste".

The agency has created guidelines for the brand's future application across multiple products and categories.

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