5 September 2011 - 9:46am | posted by | 0 comments

Citroën teams with fashion brand Gio-Goi for shoe

Citroën teams with Gio-GoiCitroën teams with Gio-Goi

Citroen's first fashion collaboration in the UK has been announced today as Citroën and Gio-Goi present a limited edition shoe.

Only 100 pairs of the shoes, based on Citroën’s DS3 Racing, have been produced.  The high-top shoe, named DS3 Racing by Gio-Goi, takes inspiration from the car’s high quality materials and specific visual styling cues.

Adam Ward, footwear designer for Gio-Goi, said: “It’s the perfect partnership - both Gio-Goi and Citroën DS3 Racing are synonymous with the fast pace of urban life. The car’s unique lines, with the striking flashes of colour, hi-tech details and luxury comfort, have inspired me to create this stand-out premium shoe design.”

Mark Lloyd, chief designer of Citroën’s international projects, said: ”Citroën DS3 Racing was built for performance, style and exclusivity. Gio-Goi has added its signature creativity to produce a perfect compliment to the model with this great footwear design.”

The shoes will be available on the Gio-Goi website and at a pop-up store in East London from 13-15 September.

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