Citroen's first fashion collaboration in the UK has been announced today as Citroën and Gio-Goi present a limited edition shoe.
Only 100 pairs of the shoes, based on Citroën’s DS3 Racing, have been produced. The high-top shoe, named DS3 Racing by Gio-Goi, takes inspiration from the car’s high quality materials and specific visual styling cues.
Adam Ward, footwear designer for Gio-Goi, said: “It’s the perfect partnership - both Gio-Goi and Citroën DS3 Racing are synonymous with the fast pace of urban life. The car’s unique lines, with the striking flashes of colour, hi-tech details and luxury comfort, have inspired me to create this stand-out premium shoe design.”
Mark Lloyd, chief designer of Citroën’s international projects, said: ”Citroën DS3 Racing was built for performance, style and exclusivity. Gio-Goi has added its signature creativity to produce a perfect compliment to the model with this great footwear design.”
The shoes will be available on the Gio-Goi website and at a pop-up store in East London from 13-15 September.