Unilever

VO5 social media account won by Euro RSCG

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By The Drum Team, Editorial

September 2, 2011 | 1 min read

Euro RSCG’s social media capability, The Cupola Lab, has won the account to create and manage all the social media for Unilever's haircare brand, VO5 'Extreme Style'.

The account will start this month, and will include the launch of unbranded content, a complete social media strategy and the implementation of the VO5 'Extreme Style' Facebook Page and YouTube channel and SEO.

Claire Adams, head of social media for Euro RSCG London's Cupola Lab, said: "We are delighted to have won the VO5 social media and search account. As one of the most innovative haircare brands on the market, we are excited to be working with VO5 to bring the 'break the mould' advertising concept to life and build a community around its product range."

Euro RSCG London has extended their 10 year advertising account into a fully integrated campaign partnership. The company, which created ads such as China, Army and Headless for Extreme Style, they now look to complimenting this with the Cupola Lab.

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Euro RSCG London

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