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By The Drum Team, Editorial

September 2, 2011 | 1 min read

A advertising campaign for Vauxhall is set to roll out to highlight its support of the England football team.

The advert, by McCann Erickson Birmingham, includes the tagline ‘We’re not supporting a team. We’re supporting a nation.’ and will air on Sky Sports 1 from tonight during England’s European Cup qualifier against Bulgaria.

The campaign will be supported through print adverts, with the 90-second edit available to view through QR codes on the adverts.

Vauxhall began its four-year deal to sponsor the Home Nations football teams in January.

Carat is the media planning and buying agency on the campaign.

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