Twitter to show adverts from companies not being followed by user
It has been reported that Twitter will start to show adverts in tweet streams from companies not being followed by the user, which are seen as being ‘related’.
Currently, a user will only see an advert for a company in their tweet stream if they have chosen to follow it.
The method, which All Things D says Twitter is describing as ‘Promoted Tweets to users like your followers’, will involve the brand’s adverts being displayed if Twitter thinks the user has something in common with followers of the brand.
It is reported that this may be rolled out later this month.