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Twitter to show adverts from companies not being followed by user

It has been reported that Twitter will start to show adverts in tweet streams from companies not being followed by the user, which are seen as being ‘related’.

Twitter to show related adverts

Currently, a user will only see an advert for a company in their tweet stream if they have chosen to follow it.

The method, which All Things D says Twitter is describing as ‘Promoted Tweets to users like your followers’, will involve the brand’s adverts being displayed if Twitter thinks the user has something in common with followers of the brand.

It is reported that this may be rolled out later this month.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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