Rightmove

Rightmove to launch new TV campaign this month with DHM

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By The Drum Team, Editorial

September 2, 2011 | 1 min read

Rightmove is launching a new TV advertisement to build on the ‘Britain Moves at Rightmove’ campaign from August, created by DHM.

Launching 7 September, the campaign will include two new adverts showcasing some of the additional ways that the British public use Rightmove, including the Draw-a-Search tool and mobile products.

The adverts, which will run for about a month, will include high profile spot times including Champions League Football, Big Brother and the new series of Downton Abbey.

Miles Shipside, Rightmove director, said: “We have always invested in television advertising in order to drive buyers, sellers, renters and landlords to our member agents. Our ‘Britain Moves at Rightmove’ campaign has already contributed to record traffic levels on Rightmove this year, and we are confident that this latest round of advertising will further raise the profile of Rightmove during the key autumn property market.

“Our latest round of advertising showcases some of the features that keep Rightmove ahead of the competition and make the property search process a better experience for our users.”

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