Author

By The Drum Team, Editorial

September 2, 2011 | 3 min read

So you value your privacy - but are you prepared to PAY for it in the fast-growing world of social media?

The claim to fame of UmeNow is that it is “the first and only ad-free social communication service in the world that is totally focused on privacy.”

The snag is that you have to pay for the privacy and lack of ads : After a one-month free trial, the fee is $6 a month. UmeNow was founded in South Florida by Evelyn Castillo-Bach, who has been very vocal about online privacy. She says of Facebook: “We will kill off the Facebook data eating monster.” She has called UmeNow’s marketing campaign “Facebook is Trash, National Privacy Celebration.” The video, depicts a heroine (representing UmeNow) defending a person who is being followed by some sort of stalker (representing Facebook).

This is what UmeNow promises subscribers: : • No ads.

• No tracking and No data mining.

• No selling of personal information.

• All third party apps banned.

• Anonymous posting allowed.

• Protection from privacy violations by “free” sites. “Our service is all about privacy. Facebook is a professional data collector. Google is the mothership of all data collectors. It has nothing on us. They’re not even in our league," says Castillo-Bach. "Let’s not forget, Google chief Eric Schmidt told the world straight up that Google+ is not even a social network. It’s an ‘identity verification’ service. "Anyone still think these giants really care about privacy? We’ve designed the perfect anti-Facebook service. We give you everything they won’t while still making it easy and simple to connect with friends. " Because we have no ads, we could care less about your private information or collecting data on you. Our only focus is to give you the power to connect and share without risk. Our belief is that most people crave privacy and resent Facebook for limiting their access to it.” The website ZD Net agreed that Facebook and Google have had their fair share of privacy issues, but said the writer, "I’m just not sure UmeNow is taking the right approach here: attacking a competitor right from the get-go isn’t the best approach." No figure has been given for the new site's users. Facebook has 750 million worldwide. Evelyn Castillo-Bach earned her M.S. in 1993 from the Columbia University Graduate School of Journalism. She has travelled extensively in Ethiopia and in the Balkans, with her Danish husband who is a lawyer.

Google Facebook

More from Google

View all