lv= launches TV campaign to increase brand awareness
Insurance and investment company LV= has launched a new TV campaign to strengthen the recognition of the brand.
In support, bus-stop adverts and door drops to 400,000 homes will run in the Meridian region.
Geoff Bates, LV= life brand and marketing manager, said: “LV=’s TV adverts have worked well in raising the profile of our general insurance products, and by sticking to the same format and imagery we aim to tap into this recognition with our life insurance advert. Coupled with our door-drop and bus-stop campaigns that all focus on the importance of protecting loved ones, we hope this helps people to think about the life cover they should have in place.”