BBC Wildlife Magazine unveils new look with major redesign
BBC Wildlife Magazine has today revealed a fresh new look following its first major redesign since 2006.
The comprehensive cover-to-cover revamp is the culmination of a period of extensive reader research and development, and features a host of changes including a modern new font, a pared-down colour palette, a revised flat plan and new content and sections.
In line with reader demand, a greater prominence has been given to the magazine’s core areas of British wildlife, photography, conservation stories and guides to understanding and enjoying nature. Brand new sections present ideas for wildlife-watching, provide fresh insights into topical wildlife news stories and offer more information and practical advice than ever before. The tone of the new-look magazine is consistently authoritative yet accessible, with more space allocated to the title’s panel of leading experts, which will now include Bill Oddie as a new monthly columnist.
The magazine has been given a cleaner design throughout to make every page more inviting, and updated layouts and a grid change allow for a greater emphasis on the title’s beautiful photography.
Jemima Ransome, publisher of BBC Wildlife Magazine, commented: “BBC Wildlife Magazine’s exciting new look capitalises on the public’s enthusiasm for the natural world. The new design brings readers a wealth of wildlife experiences through stunning photography and informative articles that shed new light on popular species.”