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Intel

ASUS appoints Kitcatt Nohr Digitas for global launch brief

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By The Drum Team, Editorial

September 1, 2011 | 2 min read

Kitcatt Nohr Digitas has been appointed by ASUS, in partnership with Intel, to the global launch of the ASUS N Series Multimedia notebook in 17 countries.

Campaign activity for the launch is likely to include digital, print, out-of-home, and events. The company aims to target ‘savvy and sophisticated’ users of technology.

Silvia Yu, global marketing director at ASUS,said: “We are delighted to partner with Kitcatt Nohr Digitas for the global launch of the N Series Multimedia notebook.

“We are impressed by their integrated credentials as well as their strong digital offering.”

The campaign will be originated out of Kitcatt Nohr Digitas’ London office, in partnership with Lateral (Amsterdam).

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